Reopening of restaurants and shops: online platform delivers showcase to once again promote their productsCreated: Jun 24th 2021 - 04:31 PM Author: REPOST La Buena Vida
My Guide Latin America, has a network of expert consultants and specialists in electronic commerce that provide constant support to any entrepreneur, retail, brand, or organization that wants to create, improve or optimize their online sales.
Although there is still no set date for the reopening of restaurants and businesses globally and on a massive scale, the "Step by Step" plan established by the government in its "Transition" phase has already allowed small businesses to operate. businesses in communes that are not in quarantine. On the other hand, the gastronomic industry is preparing for a possible restart of its activities (25% of operation in the first instance), for which they are in the process of adapting and renovating their respective facilities, added to the implementation of new technologies to serve consumers.
After five months of confinement, the vast majority of restaurants and businesses may have also put a pause on their web pages, leaving aside the respective updates or worrying about conspicuously displaying their products. The previously mentioned context, together with the need to stay afloat that today various SMEs and local businesses have nationwide, is the scenario that My Guide Latin America (https://www.myguidechile.com/) seeks to solve, a platform that allows Chilean companies located both in Santiago and in regions to have a space to exhibit their different proposals associated with offers in travel, tourist destinations, gastronomy, hotels, culture, wellness and wellness alternatives, among others. This is how this digital space makes it easier for each business to start preparing for a future reopening, attracting potential customers through the online exposure of its different products.
“My Guide is an e-commerce engine that allows you to create an online store without technical knowledge and without having to worry about version updates or server maintenance. In this way, a restaurant, store, or company can forget about technological complexities and focus on what is most important: getting customers. On the other hand, we have a network of expert consultants and e-commerce specialists who provide constant support to any entrepreneur, retail, brand, or organization that wants to create, improve or optimize their online sales and with the opportunity to be able to market their products efficiently. , not only in the market of origin but also with the feasible alternative of reaching potential clients globally ”, explains Alexander De Mondey, Commercial Director of My Guide for Latin America.
And he adds, “we offer a complete technological solution for businesses, freeing them from the time, cost, and technical experience involved in setting up a truly successful website. This online space that seeks to re-empower and give a showcase to those businesses that have been affected by the pandemic and that are thinking about how to rejoin the market effectively also allows better use of the electronic commerce alternative. Likewise, we are concerned that an optimization of the content and organic SEO positioning is generated. This is complemented by the analysis of the website, also of the possible competitors that a hotel, store, or restaurant has (to mention a few examples), and alternatives of commercial niches. On the other hand, it has the advantage of presenting preferential rates for businesses and also lower commission rates ”.
It should be noted that this platform, which adapts to the needs of each client, has a conversion rate of up to 28%, that is, out of every 10 users, almost 3 complete the purchase.
Finally, Alexander De Mondey explains that “the My Guide marketplace allows you to generate sales and opportunities in your own market or destination for your internal demand, applying the same SEO positioning strategies for national customers who buy in their own market.
We currently have more than 3.5 million users in Latin America and 200 thousand active users in Chile who use us as a marketplace, since they have found a space in our platform to increase the speed in the commercialization of their respective services ”.